By Tim Weinheimer The shift to remote work has irreversibly altered supply chain operations. While the digital work environment has inherent benefits for businesses, cohesive communication with vendors and teams across the supply chain poses challenges. Your company can address communication issues and gather invaluable data by tapping into nearly…

By Tim Weinheimer Find out how effective communications through data storytelling will be key. Communication is set to play an increasingly vital role in helping utility providers navigate an increasingly challenging market environment. Energy production alone won’t be enough to differentiate energy providers. …

By James Pham So you’re looking to advertise your startup online business and sell products, but you just don’t know where to start? It can be daunting incorporating an online business plan when you are first starting, but it’s really simple once you know what you need to do. …

By Tim Weinheimer Attention, all marketing communications executives! Bring us your zettabytes, petabytes and every data byte in between! (Well, maybe not that much data.) Over the past 20 years, we’ve seen first-hand how the larger and more complex an organization becomes, the more important collaborative and cross-functional analytics become…

By Tim Weinheimer Data visualization culture has transformed from a niche discipline to an opportunity for disruptive growth. Digital publishing and social networking innovations demand a faster, more immersive creative experience. Digital leaders are beginning to understand how visualization is key to making that experience possible. A new kind of…

By Jake Stevens Daily tasks and processes are usually seen as something to not change or adjust. The thought process on this is similar to the old saying, “If it ain’t broke, don’t fix it.” Falling into this complacency can cost companies time and effort that could be saved if…

By Jake Stevens Data validation means checking data for correctness and completeness. Data validation can be described as a series of tests and rules on the data to certify its quality and integrity. From a business perspective it’s important to validate your data to ensure data analysis results are accurate…

Have you heard the term “data-driven marketing” tossed around lately? This marketing buzzword is gaining a lot of traction in the industry as more marketers want to maximize value. But, what is data-driven marketing? Why should you care about it? And, how do you create a data-driven marketing plan? Simply…

By Tim Weinheimer Your environmental, social, and governance data is valuable — if you know how to use it. Investors, marketers and business leaders are increasingly focusing on environmental, social, and governance (ESG) performance as part of corporate valuation and the development of long-range thought leadership campaigns. …